Running Ads Doesn't Increase Sales. Building A Campaign THE RIGHT WAY Does.
While you're clicking aimlessly on every button in the ads manager trying to figure out what everything does ( OR not clicking on anything because you're nervous)... Someone is out there running a profitable campaign because they have the process dialed in.
You could continue to drown in your confusion and fear of not being able to generate results with ads, or you can learn from Manuel himself when it comes to structuring a campaign that works. No more guesswork. Let's build together.
$129 USD
| /
AN OVERVIEW OF THE ADS MANAGER
Ads Manager is your starting point for running ads on Facebook, Instagram, Facebook Messenger or Audience Network. It's an all-in-one tool for creating ads, managing when and where they'll run, and tracking how well your campaigns are performing. As I’ve explained before: One brand = One Ads Manager. Setting it up this way eliminates any possible confusion.
ESTABLISHING YOUR CAMPAIGN GOALS
In this lesson, I will clarify the importance of having your Objectives -- your GOALS -- clearly established. At any given time you should be running different campaigns on Facebook with different objectives. These objectives are based on what your overall GOAL is for that campaign.
A CLEAR OVERVIEW OF THE 3 LEVELS
In this lesson, I will provide you with a full overview of the 3 levels of any campaign on Facebook. Historically, when a company wants to create a certain response in an audience, a marketing department has to create a CAMPAIGN. That’s how it all starts.
OBJECTIVES EXPLAINED: WHAT ARE THEY AND HOW TO USE THEM
In this lesson, I will give you a walkthrough of the different Facebook objectives with some examples on how to best utilize them. Having the correct objective is the FOUNDATION of a successful campaign. Without the correct objective the probability of not accomplishing the expected results dramatically increase.
THE AD SET LEVEL
Finding your audience can sometimes be as challenging as finding the love of your life. We know that historically, about 50% of married couples end up in divorce. Now, do you also know that out of that 50% that actually remained married about 50% of them or more are unhappy in that marriage? It tells you how special it truly is to find that special someone.
THE DEEP DIVE INTO FACEBOOK PLACEMENTS
In this lesson, we will cover an often overlooked area. I want to start off by defining the word placement. Placement: The action of putting someone or something in a particular place or the fact of being placed.
SELECTING YOUR CAMPAIGN BUDGET
In this lesson, we will go over the subject of budget optimization on your Facebook campaigns, and how Facebook actually decides what to charge you for advertising on their platform. Facebook has developed a powerful system. One that takes advantage of an algorithm recognizing ads that improve user experience -- and thus provides value -- and ads that don’t.
THE AD LEVEL
This lesson is a CRUCIAL one. Here, I will provide you with a brief intro to the world of AD CREATION. This is where you build your messages and communicate to the people that matter to you the most. In lesson 12 I wrote on the lesson description my thoughts on the importance of finding your TRUE audience, your AVATAR. When you get there, make sure you read through that lesson description fully because it is the exact ROADMAP to finding it.
THE KEY TO SUCCESSFUL CAMPAIGNS: TESTING
In this lesson, you'll learn the importance of TESTING, as a Facebook advertiser. Creative strategies fail all of the time, but often a minor adjustment could be the key to getting the results you expected from your campaign. When it comes not Facebook Ads you cannot be ROMANTIC. NEVER come with a preconceived idea of what works and what doesn’t.
THE BRAND AWARENESS AND REACH OBJECTIVES
The Brand Awareness objective will use Facebook’s algorithm to help you find people more likely to engage with your brand. Your ads will reach your audience up to 2 times every 5 days by default. Over a 4-week campaign that means people will see your ads around 10 times.