Targeting your ideal buying audience is what can make or break your entire campaign on Facebook.

So knowing how to find that audience and target them correctly requires some important foundations covered in this course.

Learn how to target effectively and find your perfect audience.

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THE 3 TYPES OF AUDIENCES ON FACEBOOK

With as many options to target at your disposal it might seem a little confusing at first, but let me break it down to you simply. The confidence and skills you'll obtain will help you dramatically achieve greater results in the online advertising space.

DISCOVERING YOUR AUDIENCE'S INTEREST

Targeting requires you to really nail down not only WHO your customers is, but what are they into? Facebook can help you target people who shop more than others.

DIFFERENT OBJECTIVES = DIFFERENT AUDIENCES

So how do you segment the customer journey to lead them straight to you? By knowing which objective to use based on what outcome you want. This lesson shows you how to do just that.

STEP BY STEP TARGETING WALKTHROUGH

This step by step training is going to give you insight on how to set up your targeting and how to think when you start building your campaign. Targeting your audience correctly is one of THE most important skills you need..

AUDIENCE TARGETING MASTERCLASS

After you've learned how to create a core audience, the magic of marketing on Facebook happens with custom and lookalike audiences! This Masterclass covers some of the major opportunities Facebook gives us with its core data, and the ability to pinpoint your audience at multiple stages!

HOW TO FIND YOUR PERFECT AUDIENCE

In this session, we will teach you how to use the Audience Insights and Facebook Analytics. This is one of the first steps you need to consider when you start Facebook Ads to be able to effectively measure the best audiences to use for your advertisement. This is Ninja Information at it's finest.

CREATING YOUR CORE AUDIENCE TARGETING

Your core audience is where it all starts when it comes to getting your targeting set up... (Unless you have an existing customer list, but more on that later) This is where you start to pinpoint who you want to see your message based on demographics, interests, age, and more!