After you've learned how to create a core audience, the magic of marketing on Facebook happens with custom and lookalike audiences! This Masterclass covers some of the major opportunities Facebook gives us with its core data, and the ability to pinpoint your audience at multiple stages!
In this session, we will teach you how to use the Audience Insights and Facebook Analytics. This is one of the first steps you need to consider when you start Facebook Ads to be able to effectively measure the best audiences to use for your advertisement. This is Ninja Information at it's finest.
Your core audience is where it all starts when it comes to getting your targeting set up... (Unless you have an existing customer list, but more on that later) This is where you start to pinpoint who you want to see your message based on demographics, interests, age, and more!