Master this skill, and you'll never run out of people to sell to.

You have a product or service and you know people are watching and engaging but you know there's something more you could be doing. You know that you have a missing piece of information that really drives the results online. This IS that something:

Finding your audience and then being able to segment them based on interactions is when things get exciting online.

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THE IMPORTANCE OF FINDING YOUR TRUE AUDIENCE

In this lesson I will go over some more details on the single most important factor to your Facebook success: Finding Your AUDIENCE! OK, so I think I’ve pushed this point enough by now, right? No, I haven’t! You will continue hearing me talk about this for ETERNITY. Why? Because this factor alone is responsible for more failures in any kind of marketing than anything else.

DEEP DIVE INTO AUDIENCE INSIGHTS

In this lesson, we will go over the amazing Audience Insights tool. This is your workplace for you to find that will respond to your marketing message. If you read through the previous lesson description, then you understand that there are certain things to look for in the search for your ideal audience.

THE 3 TYPES OF AUDIENCES ON FACEBOOK

In this lesson, I will provide you with a clear picture of the 3 different types of audiences available on Facebook, Instagram, and Messenger.

CUSTOM AUDIENCES: WHAT ARE THEY AND HOW TO CREATE THEM?

In this lesson, I will review the 3 types of audiences on Facebook and then I give you a step by step on building custom audiences for your retargeting campaigns.

THE 5 BUCKETS OF VIDEO WATCHERS

In this lesson, you will learn about one of my favorite BRAND BUILDING methods: Video Watchers Custom Audiences.

THE 5 BUCKETS OF VIDEO WATCHERS

In this lesson, you will learn about one of my favorite BRAND BUILDING methods: Video Watchers Custom Audiences.

CREATING BUCKETS OF VIDEO WATCHERS

In this lesson, I will expand more on the subject of Video Watchers Buckets. This is a short tutorial on how to go about creating them and using them at your Ad set level.

THE LOOKALIKE AUDIENCES

In this lesson, you will learn how I use LookAlike audiences and how easy it is to create them from any and all audiences described above. These audiences can be created for ANY country, and there’s even a new option right now in which you can create 6 LookAlike Audiences at once!.

DIGITAL AUDIENCES ON FACEBOOK AND INSTAGRAM

Get ready for an epic month of audience training! We will start on a step-by-step process of AUDIENCE CREATION and how to maintain them. I will also go over the different steps to take on the journey for each unique audience!

SPLIT TESTING FOR AUDIENCE DISCOVERY

In this lesson, you will learn about my favorite split-test: AUDIENCE. By now you know my obsession with finding an audience. This particular feature is ALWAYS active across my accounts. Once I find winners, as discovered by Facebook, I use them to find NEW audiences. With these winning audiences, I can actually create LookAlike audiences who are more likely to engage with my brand.